Our Story

RIGHTNOW was born from a simple truth:
life only ever happens in the present.

In a world that rushes us forward, we believe the most meaningful choice is to slow down and live
at this moment.

Our name reflects our principle. RIGHTNOW is about presence, simplicity, and lifestyle.

We celebrate the beauty of the everyday — time shared with the people beside us, moments often overlooked and the quiet strength of living simply.

To us, simplicity is not emptiness.
It is clarity.
It is freedom.
It is style.

And it reminds us that the most attractive way to live is to be fully here, fully now.

WRITENOW

A sun-dappled brick pathway leading deep into a lush tropical jungle, a perfect scene for mindful exploration and authentic discovery.

A Walk Without a Destination — Because Clarity Finds You Outside

RIGHTNOW ®

Get back to nature to find your calm and clear your head. Just step outside, enjoy the little things, and let life surprise you.

Field of old tires overgrown with grass at a landfill

From Tires to Toxins: A Landfill Story

RIGHTNOW ®

Our planet is drowning in over a billion discarded tires a year. Discover the hidden environmental dangers and how a simple choice can be part of the solution.

Experience the breathtaking beauty of Anapai Bay, a pristine beach in New Zealand, with its iconic natural rock sculptures, tranquil ocean, and picturesque coastal landscape – perfect for your next adventure with your EXPLOre Roman Sandal.

Unplug and Explore: 3 Trails to Reconnect with the Now

RIGHTNOW ®

EXPLOre three unique trails in New Zealand, Malaysia, and Italy. Your guide to difficulty levels, overall atmosphere, and the top outdoor adventures each offers.